About Us
Your Partner for International B2B Growth
Welcome to Sales Source Ltd, a UK-based international sales agency on a mission to help ambitious B2B companies scale across borders.
Based in Leeds (UK), we specialise in empowering startups and scaleups to expand into new global markets with confidence, backed by local sales expertise, proven processes, and strategic support.
We understand that growth isn’t just about more leads – it’s about the right leads, the right timing, and executing with local knowledge.
Who We Are
We are a team of experienced sales professionals, strategists, and market experts who believe that geography should never limit your ambition. We combine deep B2B sales know-how with on-the-ground presence in key territories to help clients overcome entry barriers, accelerate revenue, and reduce risk.
Our founder, Liam Johnson, leads the vision:
Through our collective sales expertise, local presence, and know-how navigating new markets; we are your company’s one stop shop to scale internationally.
Liam Johnson
Managing Director
With that as our foundation, we bring:
Local presence, global reach – Our team operates in target regions such as EMEA, North America & APAC.
Sales as a service – We act as your outsourced sales arm: from prospecting and engagement to deal closure.
Scalable execution – You can scale up or down without the burden of hiring, training, or managing remote teams.
We offer full-cycle B2B sales services tailored to your growth stage and market ambitions:
What We Do
Our service packages are flexible – whether you want help in a single new country, territory or build out a pan-regional presence, we adapt.
Why Our Clients Partner With Us
Trusted by growth-focused companies for our proven results, local expertise, and commitment to measurable outcomes.
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Lower Costs, Higher Returns Creating an in-house international sales team carries risks — hiring, training, infrastructure, management. With us, you get access to senior sales talent and proven systems at a fraction of the cost.
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Speed to Market We’ve already established local networks and processes, which means you can launch faster than juggling recruitment and local registration.
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Domain Expertise We live and breathe B2B growth. Our track record spans multiple industries and territories, and we know what works in new geographies.
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Flexibility & Scability You’re not locked into rigid contracts. As your goals evolve, we adapt — scaling up into more territories or dialing back in phases.
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Measurable & Transparent We believe in full accountability. You’ll get regular KPIs, dashboards, and insight into what’s working and what’s not.
Our Values
What drives us to deliver meaningful growth for every client we partner with.
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Partner First We place your goals at the centre and treat every partnership like our own business.
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Integrity & Transparency Straightforward communication and clear reporting.
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Relentless Optimisation We experiment, learn, pivot, and improve every day.
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Local Empathy We respect cultural nuances and regional differences, and tailor every approach accordingly.
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Growth Mindset We never settle; we always aim higher with our clients.
Where We Operate
We are proud to operate across key global markets, including:
EMEA
North America
APAC
Our Promise
Working with Sales Source means:
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An Extension of Your Team You gain a trusted partner that feels in-house- aligned with your goals, values, and sales process. We operate as a seamless extension of your team, not an external vendor.
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Clarity in New Markets You get strategic direction and local insight to navigate unfamiliar territories with confidence - from messaging to market entry tactics.
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Scalable Growth Without the Overheads You scale faster while keeping costs lean. Our flexible model lets you expand internationally without the burden of hiring, managing, or maintaining full sales infrastructure.
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Avoid the Pitfalls of Expansion You sidestep costly missteps and cultural blind spots by leveraging our local expertise, proven frameworks, and in-market presence.
If your ambition is to enter new territories and win new clients, then you need more than leads – you need local expertise, execution excellence, and a partner who acts as if your success is their own.
